DAY 2: Savannah Bananas Create an Experience, Not Just a Transaction

What We Have Learned So Far

• Put People First: Make employees, customers, members, patients, students, or guests feel seen, valued, and appreciated.

The Savannah Bananas do not believe they are simply selling tickets to a baseball game. They are creating an experience.

The game at Kinnick included music, comedy, dancing, skits, fan participation, unique baseball rules, and unexpected moments. People did not come only to see who would win. They came because they knew something memorable would happen. That is an important lesson for every organization.

Customers may come to you because they need a product or service, but the experience you provide determines whether they remember you, recommend you, and return.

Consider the difference between completing a transaction and creating an experience.

A transaction says:

“Here is what you purchased.”

An experience says:

“We are glad you are here.”

A transaction meets an immediate need. An experience creates an emotional connection.

Whether you work in healthcare, education, banking, hospitality, government, retail, or another industry, you have the opportunity to create small moments that make people feel valued. My leadership lesson, The Magic of Connecting, teaches the value of valuing people in those small moments.

The Savannah Bananas prove that you can take something familiar and make it extraordinary by focusing on the experience.

What could you do differently to make your customers or employees say, “I have never experienced anything like that before”?

Day Two Lesson: Create an Experience, Not Just a Transaction.

Let's Get Energized!